The Melomaniac – Silent Film
1903 French silent film directed by Georges Méliès
Read moreAuthor: Esther
Here’s why I focus on independent artists…
…and try to stay away from gossip.
Well, actually, let me start with the latter first, because it’s a great transition to what matters more.
I deal with facts. I strive to only to consult sources that are trustworthy for a reason. Dealing with gossip is like putting your brain on snooze mode. That’s okay sometimes, but not what I’m here for.
The purpose of this blog is and always has been to promote independent artists and their careers.
We have a lot in common. Not just the love of music, but also our goals and struggles. We’re looking for the right strategies, tools and contacts to spread our work, build a community and possibly make a living with it.
Music is not what we do, it’s who we are. This is the first time in history you don’t need permission to have a music career. – Ari Herstand, independent singer/songwriter, founder of Ari’s Take
If you start digging, you might come to revise the opinion that the independent artist niche isn’t even that big. Actually, it’s the other way around: Mainstream media is just the tip of the iceberg. And that might be interesting, but the matters of independent artists are much more than that. They’re intriguing. As a bonus you’ll notice that interactions have much more potential here. And never forget; discovering new music is a delightful hunt.
If you don’t tag along with the mainstream, you have to put in much more effort to grow a genuine audience. But if you’re looking for quality more than quantity, it’s going to be so worth it.
I’ve always tended to root for the underdogs and there’s a pretty number of artists I’m already glad I didn’t miss. It’s exciting to see each other grow. On this platform it’s not about me, but about what I find useful, because that’s what I strive to be for you!
At the end of the day, interactions with like-minded people is what feeds our spirits!
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Proud to pay?
When paying for music becomes a question of honor…
What is the problem?
How about stopping complaining about sales numbers? By now, we all know, it’s bad.
Music has become less cultural and much more of a product. But I can hardly think of another product that great, but still not valued enough by far.
How can we make people want to pay for your music?
This is always the question at the end of thinking about the worth of music these days and the changes in revenue streams for artists.
When doing training in advertising I learned that it’s most important to ask the right questions to get a focused result. Only that can lead to taking the right actions to reach your goals.
That being said, which label or artist is not concerned about the decrease in income from album sales?
We already know that performing is saving music artists these days, besides sponsoring etc., but I think there wouldn’t need to be saving if the artwork were appreciated again.
Marketers these days tell us we have to think of music as a product to reach a bigger audience. All efforts seem to target numbers, not people.
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